Discover how Renato Villanueva leveraged Puzzle’s real-time accounting to achieve industry-leading margins in bookkeeping services.
As founder of Parallel, an AI-driven FP&A platform, Renato Villanueva saw the opportunity to offer bookkeeping services to clients—but traditional accounting tools like QuickBooks were too slow and labor-intensive to make the venture viable.
“It was taking accountants until the 21st of each month to finalize books,” Renato explained. “That slow turnaround made it impossible to deliver timely insights to clients.”
QuickBooks required extensive manual categorization and lacked effective integrations, leaving accountants dependent on constant back-and-forth with clients.
“The inefficiencies in QuickBooks weren't just frustrating—they made it nearly impossible to scale a profitable bookkeeping business,” Renato said.
Choosing Puzzle transformed Parallel’s bookkeeping service into a profitable venture. Puzzle’s AI-driven categorization automated previously time-consuming tasks, while its streamlined interface clearly outlined monthly close tasks, dramatically simplifying client onboarding.
“The migration was straightforward,” Renato said. “Puzzle connected effortlessly to our clients' financial stacks like Mercury, Ramp, Rippling, and Stripe, eliminating the delays that usually accompany migrations.”
In their very first month offering bookkeeping services, Parallel leveraged Puzzle to close a client’s books by the 3rd, significantly faster than their previous provider’s date of the 21st. The entire project required only three hours of work, enabling Parallel to charge a premium while maintaining extraordinary profit margins.
Parallel immediately achieved margins between 60% and 80%, far exceeding the industry average of 20-25%.
“Initially, I wasn't even sure if our results were good—then I learned it was best-in-class,” Renato said. “The simplicity and speed Puzzle offers have opened entirely new revenue streams for us.”
With Puzzle, Parallel now confidently markets bookkeeping as an efficient, highly profitable service.
“The best accountants and bookkeeping services use Puzzle,” Renato stated. “If yours doesn’t, it's probably time to switch.”
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