Ship value, not features

One of our early investors, Gokul Rajaram, insisted we read the book Escaping the Build Trap.  We focus on shipping value to our users, not building random AI features or graphs to sound cool.  Our focus is on reducing the time it takes to get to verifiably accurate books, and then adding value to understand and improve confidence for your most important business decisions.

Part of this is fostering a culture of strong opinions, from a wide variety of professional experiences (accounting, audit, founders, operators), from a wide variety of industries (tech, accounting, finance, investing, consumer, B2B, enterprise) that encourages active discussions and higher confidence drafts of solutions, but ultimately the winning opinion is that of our customers.  And they vote by signing up, sticking around, or leaving.