Customer trust is earned

We understand building new accounting software requires a higher standard of trust, given the industry has been plagued with cheap branding and marketing.  “Quick” books that take months, startups using mechanical turk marketed as “AI” on top of Quickbooks, and hundreds of millions of venture capital lost in the industry.

Trust is not given, but earned.

We increase trust through data security (the first and only SOC2 certified startup), verifiable accuracy (trace and see any calculation by clicking), auditabilty (who performs what action, whether you, your accountant or software) and product transparency (designed in a way so anyone can understand what is happening, regardless of their accounting knowledge).

We regularly seek feedback on how we can improve, and every page on our website asks for feedback, which goes automatically into a product queue and the highest impact or highest volume items get built.