Welcome to our resource guide designed specifically for startups from Seed to Series A stages with fewer than 100 employees.
Here, you'll discover how Puzzle can help you manage your financial health more effectively.
This guide is packed with reliable resources, all grounded in real-world experience, aimed at helping startup founders navigate the complexities of accounting and taxes. You've come to the right place—let's get started!
I just incorporated my company. When do I need to start doing accounting?
The answer is—as soon as you incorporate, you need to file taxes, even if you have no revenue or expenses.
What are the important tax filing dates I need to know?
If you are a Delaware C-Corp, the most important tax deadlines are:
Can I set up my accounting myself? QuickBooks requires me to have a bookkeeper.
Do I need to hire a bookkeeper?
How do I convince my bookkeeper to switch from Quickbooks to Puzzle?
Why is Puzzle better for startups than other solutions like QuickBooks?
Puzzle is built specifically for startup needs—offering dual cash and accrual accounting, vital financial insights, and intuitive onboarding with access to on-demand accountants.
We help you scale by…
See how a modern startup stack—tools like Stripe, Ramp, Mercury, and Gusto—integrates into a piece of software known as a "general ledger," which is the core of your accounting system.
Embracing accounting early frees up your schedule, allowing you to concentrate more on growth and innovation than financial admin.
Detailed and transparent accounting records make your business more attractive to investors, showcasing your commitment to good governance.
Accurate and timely financial information helps you allocate capital more effectively, increasing your chances of success.
Robust accounting practices help you shift from startup mode to a structured, CEO-led approach to managing a scalable business.
Delaying proper accounting can lead to disorganized financial records, making it difficult to track expenses, revenue, and profitability accurately.
Catching up on accounting later often means spending more money and time to rectify errors and omissions.
Securing an investment can be more difficult without clear financial records, as investors typically look for transparency and well-documented finances.
Neglecting early accounting could result in missed tax filings or incorrect reports, leading to penalties and legal issues.
Late adoption of accounting practices can mean missed opportunities for tax savings, government grants, and other financial incentives designed to help early-stage companies grow.
Yes, Puzzle provides a few options to match your needs:
Get multiple, real-time views of your business. Cash, accrual accounting, metrics like burn, runway, ARR, MRR, spend analysis by new vs recurring and top vendors, revenue analysis by product, customer and accounting views, variance analysis and much, much more.
Puzzle provides accurate real-time data and has a robust network of experienced tax experts.
If you are a Delaware C-Corp, the most important tax deadlines are:
Feel confident as you go into fundraising by knowing your numbers and understanding the key drivers of your business. We give you real-time access to the financial statements and metrics needed for due diligence, with a network of on-demand experts available anytime.
Other systems provide raw transaction data but do not generate financial statements needed for tax compliance, reporting, and decision-making. Puzzle ingests data from these systems into our general ledger to create those reports needed for taxes, compliance, and fundraising.
Switching to Puzzle is easy.
It only takes 3 minutes to onboard. We'll take the reins once you connect your QuickBooks account or upload your general ledger and provide a switchover date. Our team will upload historical journal entries and refine the Chart of Accounts (CoA) to accommodate your customization financials. If you’d like to schedule a call, we’re always ready to answer any questions about Puzzle or the transfer process. Otherwise, it’s a hands-off process; we’ll handle the details.
After revising your books in Puzzle, you can cancel your old subscription and enjoy real-time financial data, the Puzzle business metrics dashboard, and automated accounting processes.
Read here to learn how easy it is to switch from QuickBooks to Puzzle.
Or schedule time with us at support@puzzle.io. We’ll help you set up your account, and if you have historical financials to transfer, we’ll take care of the migration after the 30-minute phone call.
We help founders all the time. Start with this guide to learn more about accounting and tax 101 for founders. You can also use the Founder’s Resource Hub for tips on what to do as you start your business.
No! Founders still need (and value!) experts like you for advice and assurance. Puzzle automates many rote, tedious tasks so you can focus on high-value work. While the system generates draft financials, it lets you focus on exceptions, errors, and an amazing month end review with your clients focused on insights and analysis to improve their business.
Puzzle built a smart general ledger and real-time data platform in a single solution. Some new capabilities are:
Yes, through a read-only login Puzzle will import your clients historical financial statements, and trial balance from QuickBooks so you don't start from scratch. We can also help map accounts to a new chart of accounts if needed. This will allow you to retain your historical financial records in Quickbooks format and have comparative financials in Puzzle while cancelling your Quickbooks account (they retain your financials)
note: Currently while the setup and integration just takes minutes, we do the work for you behind the scenes which takes a few hours. We will share the results with you in a few days, depending on volume of requests. We plan to build a self-serve user experience so you can do this yourself in 2024.
Beyond accounting, Puzzle provides variance analysis, metrics on cash runway and burn rate, breakdowns of expenses by type and vendor, and reporting by customer and product line for SaaS companies. This empowers you to provide more strategic advice.
While every case is different, we see two key outcomes from moving from Quickbooks to Puzzle with your clients:
By having both automation and insights in a single solution, you to focus on more advisory work rather than data entry, delivering a better client experience at a lower cost, higher margin, with more satisfying work.