Focus on the 20 year vision

Accounting software is the perfect venture story - decades old software, low customer happiness, outdated user experience, and a huge market. But one of the main reasons there are not more challengers out there is it takes 5-7 years to build a viable solution that people will care about.

Since venture capital usually doesn’t fund 5-7 years of R&D to build a viable general ledger, what happens to the 1-3 newly funded startups each year?  They build on top of Quickbooks and realize Quickbooks doesn’t want you to build on top of them - creating platform risk.  They build a wedge solution, like a dashboard or an invoicing solution and cannot escape the challenge of then investing another 3-5 years to build the general ledger.

We knew from day one we were building a general ledger, and knew this was a 20+ year vision to build the best accounting software.  No shortcuts, no hacks, just a focus on making the best accounting software for companies that care about accounting accuracy.