Learn how this design software startup used Puzzle to establish a foundation for financial visibility while saving thousands on bookkeeping fees.
When Matic Pelcl co-founded Moio to provide product designers with modern design tools, one of his first initiatives was solidifying the startup's accounting function. His reasoning was simple: a 360-degree view of Moio's finances would enable him to keep the company bootstrapped, and if he needed to raise capital, his books would be ready for investor review.
Like most early-stage companies, Moio didn't have complex finances to manage. Outside contractor payments and a few SaaS subscriptions, Matic mostly spent his time categorizing expenses while tracking burn and runway. However, performing these fundamental accounting tasks using spreadsheets required a significant amount of his limited bandwidth. Matic knew it was time to upgrade to a modern accounting solution to streamline these tasks and reclaim time for growth-focused initiatives.
While Matic was aware of legacy accounting solutions like QuickBooks, they didn’t feel designed for startups and felt extremely dated. Additionally, having to navigate a bloated UI built for accounting professionals was a non-starter. Fortunately, he discovered Puzzle while browsing Reddit and immediately knew he had found the perfect solution to maintain accurate financial records with minimal lift.
“The alternative to Puzzle would be manually tracking our finances in spreadsheets or managing it all in an overwhelming accounting platform that would require significant training."
Matic was instantly impressed by how Puzzle's team provided both software setup and accounting guidance during onboarding. Through this hands-on process, he seamlessly integrated Moio’s fintech stack (including tools like Mercury, Stripe, and more) with Puzzle to create a comprehensive view of the company’s finances.
With Puzzle’s auto-categorization feature, every expense Moio incurs is instantly contextualized as soon as it hits the books. This automated process not only enables Matic to analyze company spending with confidence, but also provides peace of mind that the books are ready in case Moio chooses to raise external capital.
However, the benefits go beyond categorization. Using the Puzzle Dashboard, Matic also has comprehensive insights into crucial financial metrics like cash position, burn rate, and runway at his fingertips. Compared to traditional accounting solutions, Puzzle presents all this information via simplified graphs, providing both detailed views and high-level analysis.
But what truly won Matic over was Puzzle's versatility during the most pressing time of year: tax season. Normally, Matic would spend days consolidating and analyzing Moio's financial data before passing it off to a CPA. But thanks to Puzzle's Tax Package feature, he was able to organize all necessary documents for his CPA in just two hours, streamlining the tax preparation process.
“Puzzle knows startups. In just a few clicks, I can see how our expenses change every month and analyze our cash, burn rate, and runway — everything that an early-stage company wants to know."
By partnering with Puzzle from day one, Matic built a reliable accounting foundation that helps him keep close tabs on his company’s finances — all without manual spreadsheets or bloated software. In doing so, he experienced immediate ROI:
With this real-time financial visibility, Matic can channel his time and energy into scaling Moio’s bootstrapped business, knowing its accounting foundation is in capable hands.
“Puzzle keeps me in control of our finances without getting bogged down in manual workflows and accounting features that we don’t need. It gives me the peace of mind that I can hand clear, well-organized books to investors or work seamlessly with accounting professionals when needed."
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