It’s no longer enough for founders to build great products. Serious founders need to build great businesses too. Puzzle starts with the premise that numbers are the basic truth of a business. As founders, if we can understand our numbers, we can understand how our business works. When we understand how our business works, we make better decisions. Not every founder knows accounting or finance, but with Puzzle, every founder can understand their numbers, be fundraise ready, and confidently lead their companies.
Within minutes of connecting, founders see their financials, metrics and reconciliations, automatically drafted, flagging what is needed for expert review. It’s so intuitive that founders can actually get set up themselves, and invite their bookkeeper or get matched with an on-demand expert via Puzzle’s network anytime.
The best part is the system learns and gets better every day… better at categorizing, identifying and surfacing important changes, and automatically reconciling your accounts all designed to save you time and money while improving transparency and accuracy. It is rare to still find such large opportunities where software can lower costs and improve capabilities at the same time.
So how can we automate so much that was manually prepared before? We are riding the impressive wave started by the teams at Stripe, Brex, Ramp, Mercury, Rippling, Gusto, and Plaid who built modern APIs that enable industry-defining automation and differentiation for their customers. Puzzle is the modern complement to these solutions, allowing you to scale faster with less effort and higher confidence.
Accounting software was built decades ago, at a different time for a different kind of business. Snapshots from legacy accounting software tell founders very little, yet take weeks of work for finance teams to piece together manually across various systems, and even then require a fundamental understanding of accounting to understand. Puzzle streams and reconciles data in real-time to make the outputs intuitive and traceable to the rich details lost in traditional accounting summaries. When founders are navigating fast change, they can’t wait weeks to adapt to an ever-changing market.
At first glance, it is easy to confuse Puzzle as just a new accounting system. But that would be a category error – Puzzle checks off the core accounting system boxes, but is also a powerful, API-enabled financial data platform to manage a startup’s complete finances in one place. Making decisions on stale data or in data silos is no longer acceptable—and no longer necessary. Accounting can be upgraded from the dead-end of a startup’s data to the driver of confident, informed, and aligned decision-making.
Modern companies want to use the best software, not mediocre software that happens to be bundled into their accounting system. So we built an API that will unbundle the legacy concept of an ERP. Here are a few early proofs of concepts (with a lot more coming soon) …
$10B+ categorized, 500+ startups connected, and $20M of capital later, we are excited to build for you.