Investor reporting: everything you need to know

Helen Chong
Category: Puzzle Guides

When you’re focused on building your company, reporting to investors likely isn’t at the top of your to-do list. 

We hate to break it to you, but investor updates are critical for one main reason: They show how you’re intentionally using resources to drive long-term returns. 

When you fail to share comprehensive, accurate numbers, it could seem like you’re simply not looking at them — and as a result, not making informed business decisions. If you can’t explain the numbers, that may imply a lack of intention behind your spending. 

But, when you nail your investor update metrics with clear context? You inspire long-term investor confidence – and that's priceless. 

Puzzle makes investor reporting quick & easy

Luckily, Puzzle is in the business of eliminating “dread” from your to-do list. We streamline the whole process of reporting to investors from end to end, so you can focus on running your company.

We provide all the important data an investor needs to evaluate the financial health of your startup in a comprehensive financial statement, including cash burn, runway, people costs, ARR, MRR, and more.

But, what really sets Puzzle's investor update metrics apart is not just their holistic nature. Puzzle is always: 

  1. Real-time — Every single metric is updated and reported in real-time. 
  2. All-in-one — Your bookkeeping, accounting, and startup metrics are all consolidated and easily accessible through one platform. 
  3. Precise — Simply click on a metric for a breakdown on the detailed transaction metadata behind it. Know the full story behind each metric. 

Understanding the context behind every number

Puzzle not only delivers accurate, consolidated, and real-time data and reporting, but also provides valuable context behind each metric. 

This gives you the confidence to explain your financial statements and handle any tricky follow-up questions from investors. 

Let’s assume you need to calculate your bank burn. 

Puzzle will provide three different perspectives on the burn your business experiences:

  1. Bank burn — Let’s say the basic difference between your revenue and expenses one month is almost zero. This is technically accurate, but doesn’t deliver context. Maybe you took out a line of debt or received an investment that matched your burn. 
  2. Net burn — Investors typically prefer this, as it focuses on your more typical operating expenses. Net burn excludes, for instance, paying for a series of one-time expenses or taking out a revenue financing that brought in a wave of cash upfront. 
  3. Operating income — Let’s say your prepay for a year of AWS. It looks like a major hit, but your operating income tells us you are not operating at a loss since you’ve covered a whole year of expenses. The same applies if you choose to defer expenses. 

Ultimately, all of these are accurate, but each shows a different story of your startup’s burn – and each provides the context you need to confidently share your financials with investors.

Beyond speed and ease, Puzzle prioritizes your ability to fully understand and tell your company’s financial story – so you can get on with building.

Share this post
Helen Chong
Growth @ Puzzle

Related posts