Starting a business is exhilarating but also overwhelming, especially when it comes to managing your finances. As a first-time founder, you have a lot on your plate - building a product, getting early traction, fundraising - and hiring accounting services often fall to the bottom of the priority list.
But it doesn’t have to be that way! In the long run, figuring out your business accounting and financial operations will save you headaches (and money).
In this guide, we’ll cover:
Accounting is the process of recording, summarizing, and reporting a company’s financial transactions. It provides visibility into your business's cash flow in the early stages.
For startups, good business accounting serves many purposes:
In short, accounting brings order and understanding to your startup’s financial position. It’s the foundation for making strategic moves and accessing the capital you need to grow.
Several key players make up a company’s accounting function. As a founder, it’s important to understand the distinction between these roles so you can decide what makes sense for your startup's current needs and stage.
A bookkeeper handles the day-to-day recording of financial transactions. This includes tasks like:
Bookkeepers organize and maintain your financial records and also help you prepare your financial statements. They'll ensure transactions are coded to the right accounts.
A tax preparer focuses specifically on tax preparation and filing. Their main responsibilities include:
Tax preparers ensure taxes are filed accurately and on time while optimizing for tax savings.
So in summary, bookkeepers handle day-to-day transactions, and tax preparers focus on tax filing and optimization.
Ideally, when you incorporate your startup, you want accounting practices in place from the very beginning. It’s much easier to capture all financial activity from day one than to recreate or make adjustments later. Good record-keeping early on saves headaches at tax time.
At a minimum, you need to be thinking about accounting by:
As an early-stage founder, you likely don’t need a full-time controller or CFO just yet. Here are some guidelines on who you should start with:
Work with a bookkeeper from the start to record your financial transactions on an ongoing basis. This ensures you maintain organized records, compliant tax filings, and accurate financial statements.
A part-time bookkeeper from an outsourced bookkeeping service goes a long way. Feel free to manage some basic tasks yourself like collecting receipts and invoicing customers.
Look for an experienced bookkeeper from an accounting firm who understands startup needs. Ask about their experience with companies at your stage.
Bringing on a tax preparer is critical from the very start of your business. A dedicated tax preparer will:
A good tax preparer and tax planning is your best defense against getting hit with penalties for missed deadlines or incorrect filings. They will also save you money by maximizing write-offs and credits.
Don't let accounting be an obstacle or source of stress.
The right finance platform makes all the difference. Puzzle is accounting software built specifically for lean startups and high-growth companies. It automates bookkeeping tasks, provides real-time reporting, and bank reconciliations, and enables seamless collaboration.
With Puzzle, you can:
Whether you decide to handle finances in-house or work with an outsourced bookkeeper, Puzzle reduces the hassle of time-consuming Excel spreadsheets or legacy software like Quickbooks. It ensures you have access to accurate, up-to-date financials so you can make data-driven financial decisions.
Plus, Puzzle can connect you with trusted bookkeeping and tax preparation partners so you can build your financial dream team.
Sign up for a free 30-day trial today to get your startup's finances Puzzle ready. And if you have suggestions for how we can better serve early-stage founders, our team is here to listen. We're building the future of startup finance - join us!